Capture Rate Auditguides & the proof thesis

Footfall counting accuracy is more than one headline percentage. What MAPE, error bars and confidence intervals mean for your capture rate, in plain English.

Before you act on a footfall claim, audit it. A shop owner's guide to checking the method, sample and source — and where mobile panel data goes blind.

An unverified footfall number can send a shop's whole budget the wrong way. Why guesses fail owners — and the checklist for a report you can actually trust.

Count footfall without hardware three ways: a phone in the window, your existing IP or CCTV camera, or an uploaded clip. Here is which source to use, and when.

Your Capture Rate Audit shows passers-by, entries, hourly capture rate and a weekly estimate with error bars. Here is how to read every section, honestly.

A pass-by traffic count needs only two counting lines: one across the pavement, one at your door. Here is exactly how to place them for a clean funnel.

Measure footfall outside your shop using just a phone in the window. A step-by-step guide to filming footage that counts passers-by and entries cleanly.