Scout the street before you take the shop. Then capture more of it.
Choosing where to open? Open the street free — measured counts and the typical-week pattern — then open up to five candidate points, one at a time, and get one Street Report comparing them: footfall, hours, which side of the street gets the crowd and the sun. Already open? One week of video from your existing camera gives you the full street-to-door funnel: passers-by, window stops, entries, hour by hour.
Free street preview — measured data and the typical-week pattern. Your capture rate, benchmarked, from $49.
The traffic you already pay for
You rent the whole street. Your till only sees who walks in.
The flow outside your window is the most expensive thing you buy — it is baked into your rent. Yet nothing measures it. You change the display, move the A-board, tweak the hours, and judge it on a gut feeling and a noisy sales number.
Capture rate closes that blind spot: the share of passers-by who actually come in — and exactly where the funnel leaks.
1.5% → 3%
Lifting a low-single-digit capture rate toward an achievable one can roughly double organic walk-in revenue.
Illustrative model — your audit shows your real number.
0 sensors
Runs on a phone in the window or the camera you already own.
1 week
A benchmarked baseline in seven days, then A/B any change with real significance.
72 hours
From uploaded footage to a shareable, auditable Capture Rate Audit.
How it works
From your window to a Capture Rate Audit in three steps
No sensors, no installers, no waiting on a survey crew.
Point a camera at your window
Use the shop CCTV you already have, or prop a phone in the window for a day. No sensors, no installer, nothing wired into your point of sale.
We count the whole funnel
The StreetProof engine tracks every silhouette across two virtual lines — passers-by, window stops and entries — hour by hour, by direction.
Get your Capture Rate Audit
Within 72 hours: your street-to-door funnel, benchmarked against shops like yours, the hours you leak most — and a shareable, auditable report.
The artifact
Meet your Capture Rate Audit
The street → window → door funnel, hour by hour, benchmarked against shops like yours.
Capture Rate Audit
Baseline · 7 days · one street window
Street → window → door
on the sidewalk
16% paused at the glass
9.2% of stops came in
Benchmark vs similar shops
Capture rate by hour
peak 18:00Your window converts best around 18:00 (2.9%). Mornings leak the most — a test worth running.
Real proof
Don't take our word for it — inspect the real thing
No stock photos, no invented case studies. Real artifacts from the one engine behind every StreetProof brand.
A real 7-day study
Open the seeded showcase Capture Rate Audit — full funnel, hourly capture rate, benchmark and score, rendered from real shaped counts, not a screenshot.
Open the sample auditWatch the counting overlay
See the annotated clip: boxes, motion trails and a live in/out counter burned onto the footage. This is what makes the number auditable.
Play the overlayReal street traffic, mapped
Browse measured pedestrian counts street by street in the Street Traffic Explorer on streetproof.net — every number tagged with its real source.
Open the explorerHow it works
One street. Up to five points. One decision.
Scout the street, open the spots you are actually considering, and walk into the negotiation with a report instead of a hunch.
Scout a street
Search an address or drop onto the map. The street preview opens free — no card, no call, no onboarding call with a sales engineer.
Free
See the free evidence
Measured counts from real sensors wherever they exist on that street, plus the typical-week pattern — the SHAPE of a normal week, so you can see the rhythm before you spend a cent.
Free · measured + pattern
Open up to five points, one at a time
Pin the exact spot you are weighing up — the corner unit, the mid-block storefront, the side with the morning sun — and open it. Each opened point collects in My analyses, ready to compare.
Up to 5 points per street
Open a point
One button per point. It analyses that exact spot: the footfall estimate with confidence and what drives it, sun and shade at the point, the context and POIs around it, transit, and who is already competing there. Opened points are saved to your analyses.
The paid unit
Compare them side by side
Your opened points line up against each other — busiest hours, which side of the street gets the crowd, which one is in shade at noon.
In My analyses
Generate ONE Street Report
Pick the points to include and get the decision document: the point-by-point comparison, a recommendation and why, the methodology, and the accuracy footnote. Re-opening a point you own costs nothing, for good; the report re-opens and exports free for 30 days.
The deliverable
Free, and honest about it
How busy is this street? Start finding out for free.
We give away the facts and a labelled taste of the model. We charge for the compute that answers your actual question — which of these spots wins.
The street preview
Open any street on the map and look around. No card, no trial clock.
Measured real-sensor data
Where real counters are deployed on a street, their counts are free to read — series, days, side-by-side comparison. Measured facts are our credibility, not our upsell.
The typical-week pattern
The SHAPE of a normal week on that street: which days and hours run hot relative to each other. Relative shape only — no absolute numbers and no this-day drivers. That is the paid point's job.
The full methodology
How the model works, what it uses, and where it is weak — published, free, and linked from every number we render.
Where to rent on that street
Availability links straight out to the local property portal for that country, and the units OpenStreetMap has mapped as vacant, flagged on the map. We link you out; we do not list units ourselves, and an OSM vacancy is a public map note — evidence, often stale, never a listing.
Re-opening what you own
A point you have opened re-opens from your library for nothing, as often as you like, for good. A Street Report re-opens and exports free while its window is active — 30 days — so you never pay twice for the same point, or for the report while you are still deciding.
What you pay for
The differentiated, per-point compute — and the report that turns it into a decision.
- The point analysis (the absolute estimate at YOUR exact spot, with confidence and drivers)
- Sun & shade, context, transit and competition at that point
- The assembled Street Report — comparison, recommendation, export
The typical-week pattern and every point analysis are an estimate produced by our model, not a guarantee — see how it works.
Pricing
Priced against the lease, not against a map subscription
A wrong location costs $800K–$2M in committed rent. Every competitor sells a platform seat by the year; we sell you the one answer you need, once.
Modeled · scout
Open one point
For a coin. Try the model on the one spot you keep coming back to.
- Footfall estimate at that exact point, with confidence and drivers
- Sun & shade, context, transit and competition at the point
- Saved to your analyses — re-opens free
- Credited at checkout if you go on to buy a package
Street Report — 1 point
The decision document for a single unit you are set on.
- Opens up to 1 point
- The assembled Street Report
- Methodology + accuracy footnote
Street Report — 3 points
A shortlist of three. The report names the winner and shows its work.
- Opens up to 3 points
- Side-by-side comparison
- Recommendation + why
Street Report — 5 points
The full scout. Five candidate spots on one street, compared, with a recommendation — for a rounding error against the rent you are about to commit.
- Opens up to 5 points — the most points per dollar
- Side-by-side comparison of all five
- Recommendation + why, ready to hand across the table
- Points you already opened are credited at checkout
Want measured proof, not a model?
Send us footage of the spot and our counting engine turns it into verified pedestrian counts. Add them to a point you already own and the measured count replaces that point's estimate — it is what the Street Report then recommends on. You can also order the counting study on its own. See the counting products.
Nothing to install, nothing to wait for
No sensors, no implementation project, no annual contract. Scout a street now and open a point when you are ready to spend.
Prices are quoted live by our billing service and charged as shown, less any points you already opened on that street (they are credited against a package at checkout). Every point analysis and Street Report is an estimate produced by our model, not a guarantee — see how it works.
Measured · video study
Ground truth: measured counts from your own camera
The scout ladder above prices the modeled analysis. This is the measured upgrade — your real funnel, counted from a week of video.
Baseline Audit
7 days, hourly
Your full street-to-window-to-door funnel, benchmarked.
- 7 days of hourly capture rate
- Window-stop vs entry funnel
- Benchmark vs similar shops
- Shareable report
A/B Experiment
Before / after a change
Judge a window redesign on data, with real significance.
- Week-before vs week-after
- Confidence intervals
- Direction & dwell detail
- Recommendation summary
Monitor
Ongoing
Keep an eye on capture rate as seasons and signage change.
- Monthly capture tracking
- Trend alerts
- Rolling benchmark
Revenue left on the sidewalk.
Already opened a point? Turn it into a measured count: attach footage (or a camera) to that exact spot and the counted crossings replace the modeled estimate on the point — and that is what the Street Report then compares and recommends on. Counting time is billed from your minutes.
Who it's for
Is this a good location for my business?
Five people ask that question for a living. Here is what the scout loop does for each of them.
Independent owner
Don't let me sign a bad lease.
Before you commit to five years, spend an evening — not a fortune — knowing how busy your spot really is, which side of the street gets the crowd and the sun, and who is already there. The measured data is free; for the price of one slow day's revenue we analyse your five best spots and tell you which one wins, and exactly why.
Franchisee / multi-unit operator
Approve or reject this site fast — and justify it upward.
Turn a week of site-visit guesswork into a one-page, methodology-backed comparison your franchisor will accept. Score five candidate units on footfall, hours, sun and competition — and when the numbers have to be beyond argument, order a separate counting study of the winning spot and hand over measured counts.
Commercial broker / landlord
Market my unit with real footfall; place tenants faster.
List with numbers, not adjectives. Hand a prospective tenant the hourly pattern and a point analysis of the unit itself — the evidence that closes the lease instead of another round of “great foot traffic”.
Retail analyst / consultant
A defensible site model I can put my name on.
A transparent methodology you can interrogate and per-point estimates with confidence and drivers — a defensible site analysis in an afternoon rather than a quarter. When a client wants measured ground truth, commission a standalone counting study of the same spot from footage.
Pop-up, stall & mobile F&B
Which corner, which side, which hours?
Pick your exact pitch: which corner is busiest at 1pm, which side has shade at noon, which day peaks. A couple of coins per point — and the free typical-week pattern tells you whether the street is worth scouting at all.
“We count silhouettes, not people. No faces. No identities.”
A capture rate needs counts, not identities. We measure the funnel without ever knowing who anyone is.
No facial recognition — ever
Low-resolution processing by design
Video deleted in 30 days, or instantly
GDPR & EU AI Act aligned
FAQ
Questions owners ask us
What exactly is a capture rate?
It is the share of people who pass your window and actually walk in — entries divided by passers-by. It is the retail KPI that connects the rent you pay for the street to the sales you ring up at the till. Most owner-operators have never seen theirs.
Do I need to buy or install any hardware?
No. We work from one week of video off a camera you already have — a shop CCTV feed, or just a phone propped in the window. There are no sensors to mount, no installer to book, and nothing wired into your point of sale.
Is this private? Are you filming my customers' faces?
We count silhouettes crossing two virtual lines — not people. No facial recognition, ever. Video is processed at low resolution and deleted within 30 days (or instantly on request). The audit is GDPR- and EU AI Act-aligned by design.
How accurate is it, honestly?
Every figure ships with a confidence interval that reflects counting noise, and dense or low-light stretches are flagged rather than hidden. We never publish a single global accuracy percentage we can't stand behind — you get an auditable overlay clip so you can watch the counts happen.
What can I actually do with the number?
Test the things you already argue about: a new window display, an A-board, opening hours, signage. Run a week before and a week after and the A/B Experiment tells you — with real significance — whether the change moved your capture rate or just felt like it did.
How is this different from my sales or POS data?
Your till only sees the people who already came in. It cannot tell you how many walked past, how many paused at the glass, or which hours leak the most traffic. Capture rate measures the whole sidewalk-to-door funnel — the part your POS is blind to.
From the blog
Learn your capture rate
Footfall counting accuracy is more than one headline percentage. What MAPE, error bars and confidence intervals mean for your capture rate, in plain English.
How to Audit a Footfall Claim Before You Trust It
Before you act on a footfall claim, audit it. A shop owner's guide to checking the method, sample and source — and where mobile panel data goes blind.
Why You Should Never Trust an Unverified Footfall Number
An unverified footfall number can send a shop's whole budget the wrong way. Why guesses fail owners — and the checklist for a report you can actually trust.
See how much of your street you leave on the sidewalk.
Get your capture rate from one week of footage for $49 — then decide what to change. No hardware, nothing to install.