1,000 people walked past your window today. 15 came in. Now you know.
One week of video from your existing camera — or a phone in the window — gives you your full street-to-door funnel: passers-by, window stops, entries, hour by hour, benchmarked against businesses like yours. No sensors, no installer, $99.
Your capture rate, benchmarked. No sensors, no installer — from $99.
The traffic you already pay for
You rent the whole street. Your till only sees who walks in.
The flow outside your window is the most expensive thing you buy — it is baked into your rent. Yet nothing measures it. You change the display, move the A-board, tweak the hours, and judge it on a gut feeling and a noisy sales number.
Capture rate closes that blind spot: the share of passers-by who actually come in — and exactly where the funnel leaks.
1.5% → 3%
Lifting a low-single-digit capture rate toward an achievable one can roughly double organic walk-in revenue.
Illustrative model — your audit shows your real number.
0 sensors
Runs on a phone in the window or the camera you already own.
1 week
A benchmarked baseline in seven days, then A/B any change with real significance.
72 hours
From uploaded footage to a shareable, auditable Capture Rate Audit.
How it works
From your window to a Capture Rate Audit in three steps
No sensors, no installers, no waiting on a survey crew.
Point a camera at your window
Use the shop CCTV you already have, or prop a phone in the window for a day. No sensors, no installer, nothing wired into your point of sale.
We count the whole funnel
The StreetProof engine tracks every silhouette across two virtual lines — passers-by, window stops and entries — hour by hour, by direction.
Get your Capture Rate Audit
Within 72 hours: your street-to-door funnel, benchmarked against shops like yours, the hours you leak most — and a shareable, auditable report.
The artifact
Meet your Capture Rate Audit
The street → window → door funnel, hour by hour, benchmarked against shops like yours.
Capture Rate Audit
Baseline · 7 days · one street window
Street → window → door
on the sidewalk
16% paused at the glass
9.2% of stops came in
Benchmark vs similar shops
Capture rate by hour
peak 18:00Your window converts best around 18:00 (2.9%). Mornings leak the most — a test worth running.
Real proof
Don't take our word for it — inspect the real thing
No stock photos, no invented case studies. Real artifacts from the one engine behind every StreetProof brand.
A real 7-day study
Open the seeded showcase Capture Rate Audit — full funnel, hourly capture rate, benchmark and score, rendered from real shaped counts, not a screenshot.
Open the sample auditWatch the counting overlay
See the annotated clip: boxes, motion trails and a live in/out counter burned onto the footage. This is what makes the number auditable.
Play the overlayReal street traffic, mapped
Browse measured pedestrian counts street by street in the Street Traffic Explorer on streetproof.net — every number tagged with its real source.
Open the explorerPriced against the revenue on the sidewalk
A shop at 1.5% capture versus an achievable 3% forgoes roughly half its organic revenue.
Baseline Audit
7 days, hourly
Your full street-to-window-to-door funnel, benchmarked.
- 7 days of hourly capture rate
- Window-stop vs entry funnel
- Benchmark vs similar shops
- Shareable report
A/B Experiment
Before / after a change
Judge a window redesign on data, with real significance.
- Week-before vs week-after
- Confidence intervals
- Direction & dwell detail
- Recommendation summary
Monitor
Ongoing
Keep an eye on capture rate as seasons and signage change.
- Monthly capture tracking
- Trend alerts
- Rolling benchmark
Revenue left on the sidewalk.
“We count silhouettes, not people. No faces. No identities.”
A capture rate needs counts, not identities. We measure the funnel without ever knowing who anyone is.
No facial recognition — ever
Low-resolution processing by design
Video deleted in 30 days, or instantly
GDPR & EU AI Act aligned
FAQ
Questions owners ask us
What exactly is a capture rate?
It is the share of people who pass your window and actually walk in — entries divided by passers-by. It is the retail KPI that connects the rent you pay for the street to the sales you ring up at the till. Most owner-operators have never seen theirs.
Do I need to buy or install any hardware?
No. We work from one week of video off a camera you already have — a shop CCTV feed, or just a phone propped in the window. There are no sensors to mount, no installer to book, and nothing wired into your point of sale.
Is this private? Are you filming my customers' faces?
We count silhouettes crossing two virtual lines — not people. No facial recognition, ever. Video is processed at low resolution and deleted within 30 days (or instantly on request). The audit is GDPR- and EU AI Act-aligned by design.
How accurate is it, honestly?
Every figure ships with a confidence interval that reflects counting noise, and dense or low-light stretches are flagged rather than hidden. We never publish a single global accuracy percentage we can't stand behind — you get an auditable overlay clip so you can watch the counts happen.
What can I actually do with the number?
Test the things you already argue about: a new window display, an A-board, opening hours, signage. Run a week before and a week after and the A/B Experiment tells you — with real significance — whether the change moved your capture rate or just felt like it did.
How is this different from my sales or POS data?
Your till only sees the people who already came in. It cannot tell you how many walked past, how many paused at the glass, or which hours leak the most traffic. Capture rate measures the whole sidewalk-to-door funnel — the part your POS is blind to.
From the blog
Learn your capture rate
Footfall counting accuracy is more than one headline percentage. What MAPE, error bars and confidence intervals mean for your capture rate, in plain English.
How to Audit a Footfall Claim Before You Trust It
Before you act on a footfall claim, audit it. A shop owner's guide to checking the method, sample and source — and where mobile panel data goes blind.
Why You Should Never Trust an Unverified Footfall Number
An unverified footfall number can send a shop's whole budget the wrong way. Why guesses fail owners — and the checklist for a report you can actually trust.
See how much of your street you leave on the sidewalk.
Get your capture rate from one week of footage for $99 — then decide what to change. No hardware, nothing to install.